Whilst Apple and Google fight for control of your new vehicle, one company has been enabling any car made in the past 15 years to become smart. Automatic launched a $100 Bluetooth-enabled car adapter two years ago which connects to your smartphone and provides a whole bunch of useful insights - but has now launched its own app store for cars.

Previously you could use the app for things such as tracking your trips, monitoring fuel consumption, locating your parking spot, and finding out what fault lights actually mean, but now you can harness the power of third-party apps to make even better use of all that valuable data your car provides.

One of Automatic's greatest strengths is its compatibility - any car with an on-board diagnostics port (all vehicles post-1996) can hook-into the system and be used with either Android or iOS smartphones. In fact, it even supports the new Apple Watch for control.

20 apps are ready for launch from the likes of IFTTT, Expensify, Jawbone, and Nest. Automatic is also debuting a new, second generation Bluetooth adapter which enables two connections. One connection is for the Automatic app itself, whilst the other can be used for the new 'Streaming API' which allows third-party apps to access real-time info about your vehicle's current state.

One of the most popular app categories at the moment is for tracking business expenses - with apps such as Expensify and Concur. Thanks to trips being recorded automatically, the data can be sent for reimbursement easily and without dispute. Other app examples include UnMooch - which lets you split the cost of fuel with passengers, and Venmo - which can text your designated contact when the ignition starts.

Do you think Automatic can compete against Apple and Google for the car? Let us know in the comments.