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IBM and Peugeot have announced a partnership to help better analyse data to deliver new services from connected vehicles.

The latest move, which builds upon the two firms’ partnership from last year for big data and analytics tools, aims to allow Peugeot to develop new business opportunities for a variety of industries, including automotive distribution, smarter cities, and retail. Financial terms of the seven-year deal were not disclosed.

The two companies also noted the importance of the partnership in helping various industries within the Internet of Things (IoT) economy. “The ways we facilitate our lives and work has changed dramatically with the rapid adoption of mobility and the rise of the Internet of Things,” said Dirk Wollschlager, IBM global automotive industry general manager.

He added: “Under this partnership with PSA Peugeot Citroen, we are pushing the boundaries of mobility even further to give a broad set of industries the opportunity to tap the promise of the connected car.”

This is just the latest in a long line of partnerships between automotive makers and technology firms; from Renault’s deal with Atos in 2013 to provide touchscreen tablets for drivers, to AT&T’s various partnerships with Volvo and Audi respectively, and others. IBM has hooked up with a variety of companies regarding connected car technology, including Sprint, Continental and TransWiseway.

“We realised early on that connected vehicles, as part of the Internet of Things, were a key factor in the improvement of the customer experience towards our brands,” said Peugeot’s Brigitte Courtehoux. “In partnership with IBM we are unleashing connected services to the masses, so consumers can experience a new level of comfort and convenience from their cars, while industries seize new opportunities to deliver personalised services.”

 

If you are interested in IoT, please visit IoT Tech Expo Europe in London's Olympia, December 2-3 2015.