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TomTom and Tech Mahindra have come together to showcase their complete Advanced Driver Assistance Systems (ADAS) service line-up at IAA New Mobility World.

At the IAA event in Frankfurt, Germany, the two firms are showcasing their use cases and demonstrations for connected cars. Mahindra's ADAS offering is the Pedestrian Detection solution, which works with TomTom's BRIDGE hardware connectivity platform to link with other TomTom-powered business applications. BRIDGE has an external camera as well.

With Pedestrian Detection active, the solution works by alerting the driver of pedestrians when driving around urban areas. It uses audio and visual alerts on a dedicated Pedestrian Detection app to warn the driver, with the app installed on TomTom BRIDGE. IAA has a real-time demonstration of the app on a TomTom BRIDGE.

Sebastien Ruffino, VP Sales B2B products, TomTom, said: “The TomTom BRIDGE is proving itself to be an ideal platform for enterprises across verticals such as transport and logistics, taxis, public transport and utility management.

“With today’s announcement, we’re demonstrating how we can help keep the roads safer for professional drivers and the public, by working with innovative companies like Tech Mahindra, developing ADAS solutions that make a real difference. The TomTom BRIDGE can help any type of business on the move to work more efficiently, saving time and money, and creating innovative services.”

Karthikeyan Natarajan, Global Head, Engineering and R&D, Tech Mahindra, said: “It’s always exciting to develop safety services for drivers, who spend so much time on the road. Our focus is on becoming the most innovative System Integrator in ADAS, successfully developing and deploying applications through integrated solutions in B2B hardware. TomTom BRIDGE has proven to be the ideal fit for our Pedestrian Detection app, and we look forward to developing more innovative ADAS services for the BRIDGE in the future."