Picture credit: “The AA RX06HNP”, by “Graham Richardson”, used under CC BY / Modified from original

The AA has put in place a new joint venture, known as Intelematics Europe, towards the formulation of connected car software for services and products to be offered by roadside assistance clubs for consumer and business markets.

Intelematics is a subsidiary of the Australian auto clubs and is a name in the in connected car services and products in Australia. Intelematics Europe will build on the scale and technical know-how of its owners, the AA; roadside assistance clubs in the Netherlands (ANWB) and in Austria (OAMTC). Intelematics also has a joint venture with Auto Club Enterprises, the largest AAA affiliate in the US, to offer connected mobility solutions to AAA members in North America.

The joint venture will allow for the formulation of products by roadside assistance clubs which will share experience and expertise. Intelematics Europe will draw from existing Australian and US products and services that can be customised to European markets. The development of an international offering will provide manufacturers with global solution. Another benefit is a boost in buying power and an increase in the scope with regard to demand for these services.

Bob Mackenzie, executive chairman of the AA said: “The AA is embracing connected-car technology so that our members will benefit directly through advancements in safety and security, and information to help reduce driving costs. Connectivity will improve both timing and diagnostics of the AA’s roadside assistance services and enables us to increase efficiency. 

“We also value the potential for greater integration with our manufacturer partners and, combined with what we are doing with fleets through Trakm8, connected car capability will enhance our already strong position across our business partnerships,” he added. “Better information also provides the potential for wider adoption of telematics for insurance by the AA.”