(c)LYNK & CO 

Geely is preparing to launch what they claim to be “the most connected car to date” this week, teasing the public with a blog post revealing some detail.

The company, which has owned Volvo since 2010, will apparently launch a car built on an open digital platform, which collaborates with several ‘world-leading’ tech companies.

The car, which will be released under a new brand, LYNK & CO, debuts on 20 October. It was Reuters who first pointed out that the brand was linked to Geely, which was reportedly verified by a spokesperson from China Euro Vehicle Technology (CEVT).

It also reported that the brand is being used to launch the first car based on the complex modular architecture platform developed by Geely and Volvo.

Volvo management

Indeed, LYNK & CO’s chief digital officer is David Green, whose LinkedIn profile says he has been working for Volvo since 2001.

“With LYNK & Co, we have created something bigger than just a car. We have created a digital platform for new thinking, for sharing, and for collaboration, where only the imagination and creativity of all the bright minds out there will set the limits for how we can improve the use of cars and the experience of mobility,” he wrote in the LYNK & CO teaser blog post.

The post also mentions LYNK & CO’s senior vice president, Alain Visser, who is also on the Volvo executive management team.

“Time has changed,” he wrote, “We live in the connected world and in that world the heart of a car is not the engine. It’s the connectivity.”

The brand is keeping a low profile until tomorrow, but the blog post promises a brand that will step over “rules and conservative values” to evolve the future of the car industry.

Or as LYNK & CO puts it: “Now we have decided to end the game of follow the leader.”