Connected cars leave all-new tread tracks for marketers

Picture credit: iStockphoto

The idea of the digital supercomputer car has been around since the 80’s. Characters like Knight Rider’s K.I.T.T had the ability to learn, communicate and even connect with Michael Knight on some emotional level, not bad for a Pontiac Trans Am.

While in the 80’s it seemed that the reality of an intelligent car was only for the magic of television, today we not only have intelligent cars, but are heading towards a future where your car can be your personal...