Connected cars leave all-new tread tracks for marketers

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The idea of the digital supercomputer car has been around since the 80’s. Characters like Knight Rider’s K.I.T.T had the ability to learn, communicate and even connect with Michael Knight on some emotional level, not bad for a Pontiac Trans Am.

While in the 80’s it seemed that the reality of an intelligent car was only for the magic of television, today we not only have intelligent cars, but are heading towards a future where your car can be your personal...

Huawei to lay groundwork for driverless vehicles

Telecommunications company Huawei has announced that it will be investing heavily in future infrastructure technologies as it prepares for the era of autonomous cars. Fifth generation mobile internet (5G) has been discussed as a solution to the substantial bandwidth requirements that vehicles are likely to require when communicating with other road-based objects. In a recent article on the Financial Times, Huawei CEO Eric Xu, revealed that talks with car manufacturers were already on the agenda. However, the discussions must still be at an early stage as Xu failed to disclose any specifics. Bandwidth capacity There is a worry that even...

Volkswagen hints at the driving data of the future

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German car manufacturer Volkswagen (VW) has announced a new partnership with Inrix, a move that offers a glimpse at the type of data drivers will have at their fingertips over the coming years.

Inrix, a big data company that specialises in traffic information, analytics and driver services for connected cars and smart cities worldwide, will be offering VW access to its Inrix Park and Inrix Fuel services.

VW intends to use the Inrix products in its new European Passat models...